5 Signs It’s Time to Revamp Your PPC Strategy
Pay-Per-Click (PPC) advertising is a powerful tool for driving targeted traffic and achieving measurable results. However, like any marketing strategy, PPC campaigns require regular evaluation and adjustment to remain effective. If your PPC efforts are no longer delivering the expected ROI, it might be time for a strategic overhaul. Here are five signs that indicate your PPC strategy needs a revamp. 1. Declining Click-Through Rates (CTR) A dropping CTR is one of the clearest indicators that your PPC ads aren’t resonating with your audience. Low CTRs can result from outdated ad copy, irrelevant keywords, or poorly targeted campaigns. If your ads are no longer capturing attention, consider refreshing your ad creatives, revisiting your keyword strategy, and ensuring your ads align with user intent. A/B testing different headlines and descriptions can also help identify what works best. 2. High Cost Per Conversion (CPC) If your CPC has been steadily increasing without a corresponding rise ...